Region's only dedicated, comprehensive HVACR conference to highlight the critical nature of the role played by the refrigeration industry to ensure a robust food-supply chain in the GCC
Dubai, United Arab Emirates, 21 May 2009: CPI Industry, the publisher of Climate Control Middle East, will be hosting a series of six panel discussions on refrigeration at C3 (The Climate Control Conference), on May 31 and June 1, 2009 at the Abu Dhabi National Exhibition Centre (ADNEC).
Arguably, the event will be a first for the refrigeration sector in the Middle East; refrigeration as a topic has never had detailed exposure in the region. The panel discussions will focus on such issues as storage and ripening, food chilling, food freezing, pre-cooling, fumigation, and transportation and distribution of chilled and frozen food. The moderator of the panel discussions is Ghaleb Abusaa, formerly of Marco, in Saudi Arabia and currently the CEO of The Three Factors Company, in Jordan.
B Surendar, Editorial Director of CPI Industry, said: "Refrigeration plays a key role in ensuring a robust food-supply chain. The topics chosen for discussion at C3 have been ignored for long. They are relevant to the GCC, economic downturn or otherwise, considering that food is an essential commodity."
Added Ghaleb Abusaa: "The importance of refrigeration for the food industry cannot be overstated. From refrigerators at home to supermarkets, we need refrigeration for fruits, vegetables, meat and dairy products. The fish industry is another example where refrigeration is simply indispensable."
C3 enjoys the support of the HVACR industry. Trane is the Gold Sponsor, while TAS Middle East is the Silver Sponsor. ASHRAE is the Event Partner
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About The Climate Control Conference:
The Climate Control Conference, also known as C3, aims to fulfil a long-felt industry need for a focused and uncluttered HVACR event. The Conference is a gathering of the HVACR fraternity in the region and a free-flowing exchange of news, ideas and observations.
About Climate Control Middle East:
Climate Control Middle East is a magazine for the HVACR fraternity in the region. Playing the role of a conduit, the magazine aims to share innovations and bold engineering approaches - in all realms of the HVACR industry. A case-in-point is the field of district cooling in the region, where the very best of minds have assembled to deliberate and hammer out top-notch solutions to technical as well as economic challenges. The magazine takes upon itself the responsibility of channelling their solutions and strategies to the wide readership, so that everybody can benefit and push an entire industry forward.
For more information, please visit Climate Control Middle East.
About CPI Industry:
CPI Industry produces focused, vertical publications to serve a market need for special-interest publications with on-the-spot information, as opposed to general trade magazines that make the acquisition of news and information a time-consuming affair.
CPI Industry fully understands that focused publications demand a focused approach. As a result, it has in place a team of professionals, each of whom is immersed in happenings in a particular industry, be it HVACR, power, water, architecture or urban planning. As a team, CPI Industry has the depth of publishing experience and reach to be able to produce insightful magazines and guides for a discerning, demanding and time-starved group of professionals in industrial, construction and allied sectors.
For more information, please visit www.cpi-industry.com.
© Press Release 2009 |
The region's only dedicated, comprehensive HVACR (heating, ventilation, air conditioning and refrigeration) conference to focus on a hitherto-never-before-discussed topic in the district cooling industry
Dubai, United Arab Emirates, 19 May 2009: CPI Industry, the publisher of Climate Control Middle East, will host a panel discussion, titled 'District cooling: an end-user perspective on costs, efficiency, reliability' at C3 2009 (The Climate Control Conference), on May 31 and June 1, 2009 at the Abu Dhabi National Exhibition Centre (ADNEC).
C3 is an HVACR-dedicated event that seeks to fulfil the aspirations of the HVACR industry in the Middle East for a comprehensive and objective platform to address current industry issues and to understand technological innovations and business models. The panel discussion that is to focus on the end-user perspective is but one example of addressing a relevant issue.
B Surendar, Editorial Director of CPI Industry, said, "The end-user perspective is key to the success of the district cooling industry. While the talk on district cooling has often revolved around engineering, equipment, finance and logistics, the industry has not given adequate attention to the needs of the customer. We are keen on filling this vacuum through C3."The panel discussion will comprise Ragheed Haydar, the Manager (ELV) at Atlantis, The Palm, Dubai; Alan Millin, Director of Consultancy at Imdaad; and Hassan Shemi, the Director of Engineering and Projects Department of Abu Dhabi National Hotels (ADNH). George Berbari, the CEO of UAE-based DC Pro Engineering, will moderate the discussion.Berbari said: "The end-user is the one who pays the bill but not the one who makes the decision to source district cooling services. Maybe the latter fact has undermined his role during the early stages of district cooling development. As more district cooling capacity is put in operation (close to 1,000,000 tonnes of refrigeration), there are an estimated 500,000 persons who use centralised air conditioning fed by the district cooling utilities."The end-user has benefited from the high reliability and better indoor and outdoor environment provided by district cooling, which is technically assessed by most to be the ultimate air conditioning system. However, there is a major complaint regarding district cooling service fee."The end user, in general, is not used to paying the demand rate, typically stipulated as Dirhams per tonne of cooling contracted per year, which is meant to pay for the investments, investment returns and overheads for the district cooling utilities."C3 enjoys the support of the industry. Trane is the Gold Sponsor, while TAS Middle East is the Silver Sponsor. ASHRAE is the Event Partner. For details on the event and how to participate, visit www.ccube.org.
-Ends-
About The Climate Control Conference:
The Climate Control Conference, also known as C3, aims to fulfil a long-felt industry need for a focused and uncluttered HVACR event. The Conference is a gathering of the HVACR fraternity in the region and a free-flowing exchange of news, ideas and observations.
For more information, please visit www.ccube.org.
About Climate Control Middle East:
Climate Control Middle East is a magazine for the HVACR fraternity in the region. Playing the role of a conduit, the magazine aims to share innovations and bold engineering approaches - in all realms of the HVACR industry. A case-in-point is the field of district cooling in the region, where the very best of minds have assembled to deliberate and hammer out top-notch solutions to technical as well as economic challenges. The magazine takes upon itself the responsibility of channelling their solutions and strategies to the wide readership, so that everybody can benefit and push an entire industry forward.
For more information, please visit Climate Control Middle East.About CPI Industry:
CPI Industry produces focused, vertical publications to serve a market need for special-interest publications with on-the-spot information, as opposed to general trade magazines that make the acquisition of news and information a time-consuming affair.
CPI Industry fully understands that focused publications demand a focused approach. As a result, it has in place a team of professionals, each of whom is immersed in happenings in a particular industry, be it HVACR, power, water, architecture or urban planning. As a team, CPI Industry has the depth of publishing experience and reach to be able to produce insightful magazines and guides for a discerning, demanding and time-starved group of professionals in industrial, construction and allied sectors.
For more information, please visit www.cpi-industry.com.
CPI Industry:
B Surendar
Tel: +971 4 375 68 31
surendar@cpi-industry.comFrédéric Paillé
Tel: +971 4 375 68 33
fred@cpi-industry.com
© Press Release 2009 |
