The population of the UAE and the Middle East, in general, is on an upswing. A focus on the UAE reveals that the country is the world’s third largest per capita consumer of water after the US and Canada, and that water consumption is expected to increase by 44% to 3.2 billion m³ by 2025. Current annual water consumption is estimated to be 2.2 billion m³, of which the agriculture sector consumes 67%, the domestic sector 24% and the industrial sector 9%.

The UAE, with the full backing of its visionary leaders, is taking robust steps to meet the demand, be it in the areas of desalination, distribution or recycling. Such is the high level of activity and such is the speed of developments that it is often difficult for key decision makers, like contractors and consultants to leaf through general-interest industry magazines or guidebooks. As a result, much vital information that could attract them to your products and/or services goes unread.